Ajay Yadav
Posted on: 28-05-2022
Arvind Fashions Limited,
We are proud to be the most valuable lifestyle powerhouse that has redefined the retail and fashion industry in India. With a dynamic portfolio of over 27 leading global brands in India, we have something for everyone. From CEOs to the fashion forward youth to value conscious family, and from the experimental to the conventional dressers, our brands are for the India of today and tomorrow.
Fuelling India’s booming fashion aspiration, we got denim to India and Flying Machine to your wardrobe. With Arrow, India first international brand, we raised the bar of excellence. Today Arrow is the go to formal wear of choice for everyone from the corporate honcho to the smart executive. Another of our power brand, U.S Polo Assn., has been one of the fastest brands to reach the 100 crore mark in India post its launch. India’s first mega retail brand, Megamart was launched by us and has now reinvented itself to UNLIMITED.
When it comes to fashion retail, we are the only company in India that straddle all formats. From 1300 stand-alone stores to 5000 departmental and multi-brand stores all across India, we are present everywhere. Our dominance in the fashion space is backed by an extremely efficient warehousing and distribution system.
Customers & consumers first is our philosophy and that is the reason why we are India’s first choice in fashion and retail since our inception (since 1931).
1897 At a time when there was hardly any manufacturing activity in India, Lalbhai Dalpatbhai set up his first mill, the Saraspur Manufacturing Company.
1931 In response to Mahatma Gandhi’s call for Swadeshi during the struggle for Indian Independence, the Lalbhai family founded Arvind Mills, creating a capacity to compete with the world’s finest textile mills.
1935 Arvind's butta voiles were being exported to Switzerland and United Kingdom (UK), thereby realizing the full potential of the spirit behind Swadeshi.
1952 After two decades of success in the textile industry, Kasturbhai Lalbhai set up India’s first dye and chemical plant, under the aegis of Atul Products Ltd, in order to reduce the nation’s dependence on imported dyes, and chemicals.
1973 The Narottam Lalbhai Research Centre was established, to further the Company’s technical capabilities. The Centre was home to many path-breaking innovations in the years following its establishment.
1980 Flying Machine, India’s first denim apparel brand, was launched to meet the aspirations of the emerging youth segment.
1985 Renovision, a new strategic plan for the Company, was introduced. It was to put Arvind and India on the global map of denim manufacturing. Just as India, a protected economy, was opening up to the world, Arvind had firmly shifted its focus on domestic to international markets.
1986 Arvind’s – and India’s – first denim manufacturing plant was commissioned at Naroda Road, Ahmedabad. Arvind was soon to emerge as a global leader in denim production. By the end of 1987, Arvind also started manufacturing high-value cotton shirting.
1993 Through tie-ups with V.F. Corporation (USA) and Cluett Peabody & Co. USA, for manufacturing and marketing, Arvind was able to offer high quality global apparel brands like Lee Jeans and Arrow Shirts to the Indian market.
2008 To accurately reflect the multi-faceted nature of the organization, the name of the Company was changed to Arvind Ltd. from Arvind Mills Ltd.
2010 The Arvind Store was set up to house the best brands of Arvind under one roof. The store offers not only the entire range of the Company’s fabrics and apparel but also the services of Studio Arvind, the bespoke tailoring unit. There are currently over 180 Arvind Stores across India.
2011 Beginning 2011, Arvind has brought in some of the biggest global fashion brands like Calvin Klein, Tommy Hilfiger, Gap, Ed Hardy, Hanes, Nautica and Elle to India
2016 Arvind launched Nnnow.com, a one-stop shopping destination for trendsetters across the country.